We decode language to identify decision-readiness — bridging the gap between supply and demand so the ecosystem actually works.
Current tools measure who people are — not when they're ready to decide. That gap costs the industry hundreds of billions.
Informativ sits between supply and demand, enriching the ecosystem with the one signal that matters: decision-readiness.
Decision-readiness signals travel via your SSP to DSPs in bid requests — no user tracking required. Advertisers see high-intent inventory and bid higher. You keep the lift.
Target curated Deal IDs or Seller Defined Audiences directly in your DSP — reach people at the moment they're ready to act, not just interested.
We ingest language data from your content environment — articles, comments, social signals, CRM interactions. We're data-agnostic: your data, our data, or any combination.
Our Graph AI applies 15 years of psycholinguistic research to identify where consumers are in their decision journey — revealing the when, not just the who.
Decision-readiness segments flow through the bidstream as Seller Defined Audiences or curated Deal IDs — via LiveRamp, direct API, or file transfer. No custom integration required.
Informativ's technology is built on 15+ years of peer-reviewed research from Harvard and Yale — studying how language reveals unconscious decision formation.
The core insight: language doesn't just communicate intent — it is evidence of where someone is in their decision journey. Our Graph AI reads these signals at scale.
Ready to bring decision intelligence to your ecosystem?
hello@informativgroup.com