COMPLIANCE
IAB Europe TCF Registered Vendor.
Informativ operates within the IAB Europe Transparency and Consent Framework.
We predict behavior from psychology — not from behavior. Decoding the language of purchase decisions, at the moment the decision is forming.
Google, Meta, The Trade Desk, Amazon — all optimize by correlation. This approach has three structural limits no amount of data can fix.
Correlational systems know that a pattern exists, not why. Winning creative can't be systematically reproduced.
Insights are locked to the exact context where they were learned. A luxury travel campaign gives zero benefit to a related premium vertical.
New products or audiences mean no historical data, and the system goes blind. Every cold start restarts optimization from scratch.
Privacy-driven signal loss has forced a decade of workarounds. None answers the question that matters.
Every incumbent category measures a proxy for attention — page content, viewability, device behavior, click history. None measures the psychology of the decision itself.
Informativ creates a new category: advertising intelligence grounded in the psychology of purchase.
Incumbents measure the container of the audience but largely fail to measure the mindset of the occupant.— ALPHASENSE MARKET ANALYSIS, FEB 2026
Both sides of every captured purchase decision — what the buyer was thinking, what the brand was doing, and what made them match. Built on 15+ years of peer-reviewed research.
Psychological constructs extracted from how people describe their purchase experience — a multi-layered profile of how the buyer weighs, evaluates, and commits to a decision.
Persuasion strategies extracted from marketing copy — which creative mechanisms are deployed, which framings are used, how authority and urgency are constructed.
Alignment between buyer psychology and seller strategy, scored across psychological dimensions on every verified purchase event. The clinical-trial dataset of advertising.
Not just "who to target" — what to say, how to frame it, and why it will convert. Delivered via API to any major DSP, in real time.
Which psychological approach to deploy — authority, social proof, scarcity, reciprocity, commitment.
Gain vs. loss. Abstract vs. concrete. Emotional vs. rational. The frame that fits the mindset.
Headline strategy, CTA style, emotional intensity, and recommended length per impression.
Predicted CTR and conversion lift, grounded in purchase evidence — not past click-through rate.
Why this person hasn't converted yet — and the specific intervention that will resolve it.
Every recommendation traces back to peer-reviewed research and verified purchase events.
Each side of the ecosystem gets a differentiated value proposition — from the same core intelligence.
Reach audiences when they're psychologically ready to act — and know why. Prescriptive creative direction, no cold-start learning, measurable lift on every campaign.
Creative and targeting intelligence delivered via API. Differentiate your platform with a capability incumbents can't match — without rearchitecting anything.
Meaningful CPM lift through decision-readiness segments. Contextual-level activation with no new data infrastructure, no user tracking, no migration cost.
Delivered through the rails your buyers already use. No migration. No rebuild.
Creative intelligence delivered per impression via our Decision API, designed to plug into any major DSP.
Architecturally compatible with the major SSPs (Magnite, PubMatic, Index Exchange, OpenX) and Prebid — designed to enrich bid requests with psychological intelligence at the SSP layer.
Ongoing ingestion from verified purchase review environments at scale. A multi-year runway of incremental data continues to deepen the platform.
Informativ is built on 15+ years of peer-reviewed research into how language reveals unconscious decision formation. The methodology is grounded in published behavioral science with validated effect sizes.
The core insight: language doesn't just communicate intent — it is evidence of where someone sits in their decision journey. From the unaware to the committed, every content environment carries psychological signal.
Informativ operates within the IAB Europe Transparency and Consent Framework.
We're working with advertisers, agencies, and publishers to bring decision intelligence to the programmatic ecosystem. If that sounds interesting, let's talk.
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